Video is undoubtedly the most popular means of communication to receive information. People prefer short videos to written content or even pictures. Today, video as a medium of communication has transcended beyond YouTube.
Video-centric platforms like TikTok and Instagram have entered the fray alongside older video hosting platforms like Facebook and WhatsApp as powerful means of promoting an eCommerce business.
With all this happening, millions of users are on these platforms. Making videos to promote your business is a win-win situation. Video marketing is a powerful means of promoting a brand.
Here, we look at five ways that you can promote your business through video marketing.
#1 Better Page Ranking
If you create marketing videos and publish them online, you want them to be seen by as many viewers as possible. Although you might optimize your written content using Search Engine Optimization (SEO) techniques, if those same web pages contain videos, they will be more likely to gain a better ranking on Google’s first page.
If you create relevant and impactful video marketing content and publish it on the internet, you will be noticed by search engines favorably. You will rank better on the Search Engine Results Page (SERP). It will help viewers engage with your brand much more efficiently, thereby exponentially growing your business.
#2 Promotes Brands and Increases Consumer Trust
The primary purpose of a video promo is to promote a brand. If you make use of video as part of your marketing strategies, you have the opportunity to tell your audience your story. You can educate them about your products and services.
It also makes it possible to convince potential customers about how your brand can add value to their user experience.
The more down-to-earth you are, the more likely you are to create trust. Therefore, one of the major thrusts of your video marketing campaigns should be to offer additional information about yourself, your colleagues, and your organization in general for increased transparency.
The more people learn about you, your organization, and your employees, the more trust you will win from them. If you aim at educating your audience first, the selling will happen automatically.
#3 Improves User Engagement
The important aspect of creating videos is to engage your audience. There is no point in creating videos that people are going to click away after watching a few seconds of your footage.
On average, when internet users visit a website, they spend the maximum time with videos. Moreover, potential customers are more likely to purchase after watching a video than those who do not watch one on a website.
In fact, the word “video” in an email subject line increases open rates (the number of times emails get opened compared to the total number that gets sent out). It also has a considerable effect on reducing “unsubscribes.”
With such positive statistics to videos posted at various locations on the internet, it is obvious that video is the way to go, and a video promo can create a powerful impact for promoting your brand and growing your business.
Here are some interesting statistics that demonstrate how videos improve user engagement:
- Videos posted on social media platforms are shared 1,200% more than images or text.
- 95% of a message is retained by a viewer when they watch a video, but they only retain 10% of a text message.
- Out of all the viewers on social media, as much as 96% learn about a product or service by watching an explainer video.
Let’s look at the example of a boutique law firm that created a single marketing video to boost its brand.
All the company wanted was to get branded. Within two months of launching the video, the business received such a boost that it had to engage an answering service to handle the increase in incoming calls.
The impact was so high that the company received a 300% increase in the number of prospect calls!
#4 Increases Traffic
One of the primary purposes of videos on your website is to increase traffic. Video marketing is what increases the visibility of your videos which can help you increase your objective of increasing traffic to your website.
You can get thousands and even millions of views if you create engaging videos with unique and relevant content. It is estimated that by the end of 2022, the majority of global internet traffic will come from video downloads and streaming.
These encouraging figures give you enough reason to make video promo marketing videos a major element of your brand’s marketing strategy.
#5 Brings More Conversions
So, now we come to the final stage of video marketing – the ultimate objective. The main aim of video marketing is to create conversions for an eCommerce business. If you have an online presence, chances are that you will already be experiencing conversions, especially if your written content is optimized.
But once you start a video marketing campaign, you can give your conversions a boost. It has been proven that there is an increase in revenue by almost 50% of businesses that use video in their marketing strategies. Moreover, websites that use video have about double the conversion rate than those that do not.
However, you need to take care that the quality of your videos is good. Make engaging videos, create unique and relevant content that educates your potential users, and you can expect to experience a satisfactory return on investment (RoI).
Numerous studies have been undertaken regarding the role of video in marketing campaigns. The consensus is that videos help marketers increase brand awareness.
Video can help more people discover your brand, and you get a chance to educate them about your brand and its benefits.
Conclusion
What would you rather do? Read a web page or watch a video? Even if you do start reading a web page and there is an embedded video, you are likely to click on it. The huge popularity of video as a means of communication brings unlimited possibilities for promoting your eCommerce business.
But using video in your marketing strategies isn’t like waving a magic wand and expecting instant results! You need to spend much time and effort creating compelling videos. Remember, you aren’t the only company publishing and promoting video marketing videos. To beat the competition, your videos need to be professional and engaging.
The 5 methods outlined here are only a few ways video marketing can help you grow your business. Once you start using video marketing to promote your brand, you will find that video marketing benefits your business in many more ways.
Make video marketing a critical component of your business marketing strategies and watch your business grow to new heights.
