Did you know that the market for graphic designers is worth $14.5 billion in the United States alone?
If you run a business on your own, you might be able to get away with a short Google search to find free stock images or basic fonts.
But, if you want some bigger or tactically better designs, hiring a freelance graphic designer might be for you.
Hiring a graphic designer can help turn your startup into a creative hub for your own design needs or those of partners. If you’re looking to hire a freelance designer, there’s a good chance you’ll need to ask some questions before you hop onto Upwork.
Here are some essential questions to ask when looking for a graphic designer for freelance or contract work.
1. Essential Qualities to Look Out For
When hiring a freelance graphic designer, it is vital to ask the right questions to ensure the best quality outcome. Essential qualities to look out for include their ability to communicate effectively, their technical knowledge and expertise, and their understanding of design concepts and trends.
Questions to ask when hiring a freelance graphic designer might include: What is your level of experience in graphic design? How would you describe your design style? What forms of graphic design are you proficient in?
What have been some of your most successful projects related to graphic design? Do you have examples or case studies that demonstrate your achievements? Are you available to work with a set schedule or on a project basis?
2. What to Seek in a Portfolio
When assessing a portfolio, ask the designer about their experience, particularly any experience working in the specific domain area where you need assistance. It is also essential to ask what technologies and software they use, as you need to make sure their skills match your requirements.
You can also ask where they get their design inspiration or if they have any strategies they use in problem-solving. Furthermore, ask if they have any experience handling multiple clients at once, as this will give you an idea of the designer’s ability to manage workloads.
To get a good feel for their style, consider asking questions such as “What techniques do you use to ensure the quality of your projects?”, “What design trends do you find most interesting?”.
3. Questions to Test Their Experience
Some good questions are: What challenges have you faced in your previous graphic design work? Is there a portfolio of your work that you can share? What prior training or education do you have in graphic design?
Have you ever worked with a client or employer with similar goals/needs to mine? Are there any challenges/issues you anticipate in this project? What result have you seen from your previous design projects?
How do you ensure the quality of your work? What tools/software do you use to complete graphic design tasks? What have been your most significant accomplishments in design?
How do you stay up to date on the latest graphic design trends? It is essential to ask these questions to understand the candidate’s experience and abilities better.
4. Timelines and Goals
Be sure to ask questions that will enable you to determine how the designer will work with you to meet the agreed-upon project goals and expectations.
To begin, you should inquire about the number of projects the designer has taken on at once and learn about their stock availability for the project duration.
Establish an estimated timeline for delivering milestones and the entire project and consider if there is any guarantee of a timeline if things don’t go as planned. Determine expectations and ascertain if the designer has experience in similarly structured projects.
From there, draw up a complete and concise brief that considers the project, desired outcomes, deadlines, and the back-and-forth required of both parties to achieve the desired results.
Last, assess if the designer holds any qualifications to secure the completion of the project and determine if this is a task they can complete. Considering all these factors, you can find exactly where to hire graphic designers.
5. Payments and Expectations
For payments, you should ask if they are comfortable with an hourly or project-based rate. Suppose they require an upfront payment. How they prefer to be paid (credit card, check, PayPal, etc.), and if there is a penalty for late payment or a time limit.
It would be best if you also inquired about expectations, such as whether the designer expects to be compensated for revising a project when it needs to be completed.
What methods of communication (phone, video, email, etc.) do they prefer, and how often can they provide progress reports?
6. Discern the Designer’s Creative Vision
They should be able to provide ideas and sketches on overcoming any graphic design challenges. Talk through the graphic designer’s thought process and how they approach the creative process to generate artwork.
Ask the designer to explain the conceptual thinking behind their creative decisions and ask the designer how they interact and collaborate with other creatives within their network.
7. Clarify What Tools Are Used
When hiring a freelance graphic designer, it is essential to clarify what tools are used. Questions to ask to determine the designer’s abilities include: Which one is your primary source of work?
Are you familiar with other relevant software such as Adobe Creative Cloud, Corel Draw, and Adobe Photoshop? Do you have any special skills, such as 3D modeling or motion graphics?
It is also beneficial to ask if the designer has experience with animation, video editing, or UX/UI design if the project requires those specific skills.
Hiring the Best Freelance Graphic Designer
Hiring a freelance graphic designer can help give your project the remarkable touch it needs.
So what are you waiting for? Start interviewing your candidates today! Ensuring we ask the right questions and establish a clear expectations outline will ensure a successful collaboration.
Be sure to visit our website to learn more about great ideas like this.