5 Features to Include on Your Company Website

With so many people using the internet and social media, having a recognizable, good-looking website can be a great asset to your company. A website can be your new best friend by bringing you leads and increasing your bottom line.

Surprisingly, 93% of people say that online reviews are important to their buying decision. Because of this, companies have an obligation to customers to provide a professional, informational web presence.

Be sure to keep reading to learn more about the company website features that your business needs to consider.

1. Professional Homepage

Creating an attractive and professional homepage for your business website is essential for a successful business. The homepage should feature a clear and concise headline that summarizes your company’s mission.

You should also display customer reviews, awards, and accreditations to help establish credibility. Social proof is a powerful marketing tool, so integrating sharing options across pages will allow users to like, comment and share your products, inspiring trust. Incorporate a video or photos that represent your products, services, and company’s story.

2. Easy to Find Contact Information

Having an up-to-date, comprehensive contact page with names, titles, and accurate contact details is essential. Including a simple contact form for potential customers or clients to reach out to is also useful. An FAQ page will save you trouble from having to respond to the same inquiries frequently.

Having clear pictures and outlining their specs and prices is a great way to give potential customers more information. A comprehensive website with all of these important features will ensure your customers and clients have easy access to the contact information.

3. Strong Call To Action

A strong call to action should be included as one of the website features of your company. Including a clear and concise call-to-action (CTA) will prompt users to take the desired action that you want them to take. Your CTA should be positioned in a prominent location and should include an incentive to motivate customers to act.

Examples of effective incentives are discounts, free trials, access to exclusive content, or giving away exclusive offers. This will provide users with a quantifiable benefit, which will increase the likelihood of them.

4. Visual Aesthetics

When considering the design of your website, you should always ensure it consists of several key visual components. Choose a font that is clean, modern, and legible. Make sure the font size is large enough to be read. Be sure to consider using crisp photography and vibrant, eye-catching colors.

Consider adding graphic elements like logos and icons that present your company’s brand in a visually attractive manner. Utilize banner creating tools for aesthetic banners for your website. It is an effective way to stand out from the competition and draw attention to your website.

5. Easy Navigation User Experience

In order to ensure that visitors to your company website have the best possible user experience, including easy and intuitive navigation, high-resolution images and videos, and organized content, mobile responsiveness should always be optimized, as mobile devices account for a significant portion of website visits.  Website loading speed should also be taken into account – slow loading times can account for a high percentage of user abandonment.

Create A Comprehensive Services

Integrating comprehensive services on your company website to help customers quickly find what they need and understand your business has many benefits. Take the time to create a comprehensive services page to help draw more customers to your website and establish your core services as a reliable business.

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