Looking to get more visibility for your small business?
Running a giveaway may be exactly what you need. It’s a fun way to bring in new customers. Plus, you get to cut some costs with fun giveaways that get your name out there in a fun way.
But how exactly can you run an interesting giveaway? Check out our tips on running a promotional giveaway that will help your business thrive.
Choose Goals for Your Giveaway
The goals should be measurable, achievable, and relevant to the brand. The goals should be to increase business brand awareness, boost followers on social media, or increase website traffic.
Furthermore, the goals should be associated with specific and actionable steps. For instance, the goals can be to get 1,000 new followers on Instagram, 5,000 likes on a post, or 10,000 visitors to the website.
Pick an Awesome Prize
The prize should be exciting, attractive, and desirable to the intended audience. They should follow the theme of the giveaway. Then, you should also tailor them to the specific customer base.
For example, if you’re running a giveaway for children’s toys, the prize should be something appropriate and relevant. This could either be a toy or a game.
There are plenty of ways that you can cut costs during this step too. For instance, you can consider getting wholesale blank koozies as prizes for your contest and customize them.
Remember that research knows best. You should first research what the target audience desires. Then, pick the prize that will draw the most attention.
Determine the Rules
This helps make sure that the giveaway runs smoothly and that every entry is accounted for. First, decide who is eligible to enter to encourage fair participation.
Then, determine what types of items can be entered and if there are limits on the number of entries allowed. You should then establish a start and end date. Additionally, ensure all rules are clear on entry deadlines and the selection process.
Finally, make sure to select a neutral third party to verify winners to promote fairness. By taking the time to do this, a promotional giveaway can be successful and properly governed.
Promote Your Contest
When it comes to promoting your giveaway, there are many approaches you can take. The most important thing is to spread the word and create awareness with the use of a marketing plan.
Start by posting your giveaway on your website, blog, or social media channels. Ensure that your posts are as clear and attractive as possible. Include images, details of the prize, and clear instructions on how to participate.
You can also reach out to influencers, other businesses, or customers. You can ask them if they can help promote your giveaway. This can be a very effective advertising strategy for small businesses.
Running a Promotional Giveaway for Your Business
A giveaway should be well-thought-out, creative, and carefully implemented. It should appeal to the target audience and fit within your marketing strategy.
Executing a successful promotional giveaway is doable with the right planning. Try it out for your business and see the magical results! Get started today!
If you want to learn more about giveaways and other marketing tips, check out the rest of our blog.