As an employer, it’s important to have a strong employer brand in order to attract top talent. A strong employer brand can help you to differentiate yourself from your competitors and show potential employees that you’re a great place to work. Here are a few tips for building a strong employer brand:
- Develop a clear and consistent messaging strategy
- Make sure your website is up-to-date and looks professional
- Invest in social media marketing
- Send out regular email newsletters
- Host events and job fairs
- If you have a career site, make sure your job postings are current and engaging
- Post jobs on websites like Glassdoor and Indeed
- Make it easy for employees to share their experiences with friends through social media (i.e. give them personalized referral links)
- Use unique perks and benefits to attract top talent
- Use photos and videos to show employees at work, on the job site, and in collaboration with colleagues
- Rotate employees who speak about their jobs through your website or social media (these can be past or present employees)
- Make sure that all of the contact information is easy to find on your website
- If you offer internships, include information about how your organization helps interns to grow and learn
- Have testimonials from employees about the company culture
- Get feedback directly from past, present, and potential employees using surveys
- Make current employees available for interviews with journalists (i.e., news stories)
- Create a blog that employees can contribute to
- Offer continuing education and professional development opportunities
- Encourage employees to participate in community service projects
- Celebrate employee achievements and milestones on social media and in company communications
- Make it easy for employees to access their pay stubs, time off balances, and other HR information online
- Host an annual employee appreciation event
- Offer flexible work arrangements
Developing a strong employer brand takes time and effort, but it’s worth it in order to attract the best talent. By following these tips, you can create a positive image of your organization that will help you to stand out from the competition.
