12 Actionable Tips to Grow Your Audience as a Writer

Every writer wants to grow their readership and sell more copies of their books. However, not all writers succeed in achieving their goals.

Remember that you will have to face many challenges when you try to get more readers. But the presence of challenges doesn’t mean that you can never grow your audience. Keep reading this blog to find twelve proven tips that can help you increase your readership the right way.

1. Choose attractive book covers

Nobody would like to buy and read your book if it looks boring. Remember that people do judge a book by its cover. It’d be useless to create a cover for your book if it looks stale and doesn’t captivate your readers’ attention.

You should rely on a professional to get covers for your books. For example, if you are writing a romance novel, you can contact freelance romance book cover designers to get an attractive cover for your new novel.

2. Identify your writer’s voice

You have to be “you” if you want to get recognition and increase your readership. Remember that you won’t be able to achieve the goals if you impersonate other writers. It’s your job to set yourself apart from other writers and try to get praise for what you do.

Identifying your writer’s voice will help you show your personality. Contrary to popular belief, showcasing your writer’s voice through your words is not hard. You can identify your writer’s voice by writing short stories or rewriting famous works from your perspective.

3.Become a versatile writer

Gone are the days when writers could produce only a single book after years and maintain their status. You must embrace the competition in this digital world and stay relevant in the industry.

One of the ways you can grow your audience is to write short stories, novels, essays, scripts, etc., throughout the year. Increasing your output doesn’t mean you have to churn out useless stuff. Try to get the most out of your time and stay productive.

4.Build your website

The best way to organize your books and tell more about your readers is to build your website. Your website allows you to show your personality. Building your email list also becomes easier if you have a proper website.

Creating your website from scratch is not difficult at all. You can use online guides to learn how to develop your website even if you don’t know how to code.

5.Utilize Social Media

If you don’t want to spend a lot of time, money, and effort on growing your audience, then you should focus on building your profiles on social media.

Your appearance on social media allows you to stay connected with your readers and find new people who’d be interested in your books.

Getting started with building your social brand is not difficult at all. All you need to do is create accounts on social forums where your readers spend most of their time online. You can create a social calendar to post effectively on social media.

6.Create a newsletter

The easiest way you can tell your readers about your new books and publications is through email newsletters. Sending emails allows you to broadcast your messages and connect with your audience on a deeper level. You can use email marketing tools to set up email newsletters in no time.

7.Don’t forget about blogging

Blogging makes it easier for you to share your thoughts as a writer without following strict constraints. You should build the “Blog” section on your website to discuss topics that you like and can help you build your brand.

8.Create short videos

Creating engaging videos for social channels is the best way you can grow your audience. You can get started with your phone to create simple yet meaningful videos that help you attract more people to read your books.

Remember that you won’t be able to create “viral” videos right off the bat. Start slowly and sharpen your video creation skills over time.

9.Grow your network

One of the best ways to increase your readership is to focus on networking. Growing your network allows you to get discovered by your target audience and makes it easier to sell more copies of your books.

Many writers think they’ll have to spend a lot of time, money, and effort on networking. The truth is that you don’t need huge resources to build your network from scratch.

The Internet has made it a lot easier to grow your network in no time. You can join Facebook groups to link up with other writers and readers who are passionate about all things writing.

10. Arrange a giveaway

All of us love to get free things. As a writer, you can get more people interested in your works by arranging a giveaway. You can hold a competition and give the winners free physical or digital copies of your books.

Setting up a giveaway is not as difficult as you might think. You don’t necessarily have to spend a ton of money to organize and advertise your giveaway event. You can use free online tools to arrange a giveaway event in no time.

11. Get proper feedback

If you think your writing doesn’t need any improvement, you have got it wrong. Bad writing might become the biggest reason that stops you from growing your audience. It’s essential to identify your mistakes as a writer and try fixing them as soon as possible.

One of the best ways to rectify your mistakes is by getting proper feedback. The feedback given by a professional can help you see the mistakes that might have slipped from your radar. Hand over your manuscript to an established writer and improve your learning curve as a writer.

12. Participate in competitions

If you love trying new things as a writer, then you should participate in writing competitions to increase your audience. Competing with other writers allows you to sharpen your writing skills. If you end up winning the competition, you will also be able to get the attention of more readers.

Participating in competitions is not as difficult as you might think. You can go online and find tons of writing competitions that allow writers to compete from all parts of the world.